You pride yourself on your ability to come up with unique and different ideas. I pride myself on finding unique and different ways to communicate them. That’s why I use a variety of line art techniques - etchings, woodcuts, and contemporary graphic interpretations. They are among a group of various influences that have helped inspire and define my personal vision when I create a line drawing:
I rely on these great sources of inspiration to spark my creativity and passion to create imagery that gets noticed.
Roger Xavier’s line drawings evoke old world etchings, engravings and woodcuts - but with a 21st century edge ideally suited to dynamic advertising, package design, logos and other promotional purposes. Roger’s illustrations have been featured prominently in myriad books, magazines, logos, packaging, POP, billboards, brochures, products, movies and conceptual presentations. His work has been accepted into several award shows including The Society of Illustrators of Los Angeles' (Gold and Silver Medals in B&W); Annual Report 100 awards show, Creativity, Print's Regional Design Annual, Graphis, and the Mead Paper awards.
Much of his work parallels an interest in the blending of art and design, as well as the new and the old. The work can be dramatic and quite powerful or very delicate and precise.
Introduced more than one hundred years ago, scratchboard is a unique medium and technique that evolved out of the needs of artisans to find an inexpensive alternative to woodcut and metal engraving.
Modern day scratchboard is cardboard or masonite panels that have been coated on one side with a layer of specially prepared hard white chalk, or clay. It is available pre-inked, with black ink already applied onto the clay surface, or it can be left in its white state, which allows the artist to draw directly onto it with black ink. The ink can then be scraped away with a sharp tool to reveal the chalk underneath, creating a white line or mark.
My process starts off with research, then brainstorming, sketching, sharing, getting feedback and refining until every detail is worked out. The final pencil sketch serves as a guideline for the scratchboard rendering. Once the B&W scratchboard art is completed, it is then scanned into the computer where additional adjustments and color can be applied. Once digitized, the image is much easier to edit for changes and/or adjustments in color. Final art is provided as a bitmap or vector file.
Pricing is determined by a combination of factors. If you would like a quote, please provide relevant details in your initial inquiry, such as how the artwork will be used in a layout, the timeline and due date, what usage rights are required, subject matter, reference material, number of illustrations, and if the final art will be color or B&W.
My philosophy has always been to be true to oneself, motivated by the assignment, and not the budget. Once a quote is accepted, there are no hidden, extra charges as long as the project hasn’t changed from the initial agreement.
The overriding factor, for me, is almost always the potential joy of creating something that has a purpose, that brings value to my clients, as well as the challenge to succeed in creating something with like-minded creatives, whose goal is to produce great work.
Allied Domecq Spirits – Sauza Tequila
Atmos Energy Corporation
Austin, Nichols & Co., Inc. – Wild Turkey Bourbon
Carolinas HealthCare System
Coral Reef Alliance
De La Rosa & Co. Investment Bankers
Dewars Brand Scotch Whiskey
Don Miguel Mexican Foods
Government of Dubai – Department of Tourism
Home Street Bank
Hughes Credit Union
Imperial Tobacco Canada
John Templeton Foundation
Knott’s Berry Farm
Loblaw Brands, Ltd.
Los Angeles Dept. Of Water & Power
Melrose Pyrotechnics, Inc.
Miller Brewing Company
Mississippi Chemical Corporation
Mount ST. Mary's College
National Association of Realtors
National Bank of Commerce
National Science Foundation
Nino Salvaggio International Marketplace
Nutro Products, Inc.
Point Reyes Farmstead Cheese
Red Cap Vineyards
R. J. Reynolds
Robert Mondavi Winery
Southern California Gas Company
Southern California Edison
The One Club
The Wine Group
Toyota Motor Corporation
University of California, Los Angeles
University of Southern California
All images and content ©2015 Roger Xavier
If you have any questions or wish to discuss a project, please get in touch!